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Branding Guidelines

The following branding guidelines outline how to correctly word products, functionality, and features, associated with Elgato and Elgato products, when providing copy for your products.

On this page, you'll learn more about:

  • Guidelines for referencing Elgato products.

  • Best practices for vocabulary used throughout the Elgato eco-system.

Elgato​

Requirements

  • use "Elgato"

  • use "ElGato" — must use lowercase "g".

  • use "El gato" — cats not included.

Marketplace​

Requirements

  • use "Marketplace" — one word.

  • use "Maker Console".

Stream Deck​

Requirements

  • use "Stream Deck" — two words.

  • use "Stream Deck +" — plus symbol.

  • use "Stream Deck Mobile".

  • use "Stream Deck MK.2" — when referring to Stream Deck (15 key) in the context of animated screensavers.

  • use "StreamDeck" — must include space.

  • use "Stream Deck+" — must include space after "Deck".

  • use "Stream Deck Plus" — must use +.

Interaction​

Requirements

  • use "key" — when referring to physical Stream Deck buttons, including Stream Deck Mobile.

  • use "dial" — when referring to physical Stream Deck dials.

  • use "touch strip" — when referring to the physical Stream Deck + touch strip.

  • use "touchscreen" — when referring to the physical Stream Deck +, prefer touch strip.

Miscellaneous​

Requirements

  • use "plugin" — hyphen should be omitted when referring to Stream Deck plugins.

  • use "App" — prefer instead of "application".